Integrity: Acting ethically, honestly and transparently in all our interactions, building trusting relationships with our customers and partners.

Innovation: Embracing innovation and technology, constantly seeking new ways to improve our services and add value to our customers.

Collaboration: Working as a team, valuing the diversity and knowledge of each individual, to achieve extraordinary results.

Sustainability: Adopting sustainable practices in all our operations, contributing to the preservation of the environment and the development of prosperous communities.

Customer focus: Putting the needs and expectations of our customers first, offering personalized solutions and exceptional service.

Global vision: Acting with a global perspective, understanding the particularities of each market and adapting our strategies to meet the needs of our customers around the world.